Welcome to Employing Innovation, a blog about finding smarter ways to use new and existing web based technology. We live in interesting times. Innovations in computer, communications, and web-based systems are happening at considerable speed. New ways of managing, disseminating, and communicating information can enable organizations and professionals to communicate like never before.
Yet with these new opportunities can come a significant learning curve, I often go into companies and see people working on an entire range of disconnected web initiatives and social media campaigns. It seems that somewhere there is a real disconnect between the power and availability of new technology, and its application on the part of the organization as a whole
Granted, there are a number of road blocks and hurdles to injecting new methods and technologies into existing business processes. The aforementioned learning curve for one, along with various internal gatekeepers and time limitations can all work against the implementation of new ideas in the way we manage our messages in a coordinated way.
It is my hope that this project can provide some guidance and a framework for anyone looking to understand, assess, and engage available web, social media, and related technologies – and determine its relevance within their own business environment.
