June 12, 2009
Generally speaking, I subscribe to the belief that everything a business puts out on the Internet should be measured in some way. Granted, this can seem a little tedious, and there are times where the logistics that go into collecting data can appear to be complex or time consuming to those responsible for managing the [...]
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June 11, 2009
In a perfect world all of a company’s web based marketing and online communication initiatives would entail an integrated, multi-disciplinary approach involving almost every facet of the organization happily working for the greater corporate good. Marketing and Product Managers would steer the message, the IT and Web Team would provide guidance, implementation, and support, with [...]
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