Web Analytics

Scoping Out The Competition’s Analytics

by Steve Harris

Scoping Out The Competitions AnalyticsEver wonder what web analytics package your competitors are using?  Or your customers?  Are they using Google Analytics or some of the large enterprise offerings from WebTrends or Omniture?  Or possibly they are even *gasp* using no analytics at all.

Eric T. Peterson, one of the leading thinkers in web analytics, has developed a tool which scans a website and returns the name of any major web analytics packages it discovers.  It works by looking of the index or main page of the website at the domain entered, and scanning it for the embedded scripts used by the different analytics vendors.  It won’t work on every available web analytics package, but it will catch the major ones.

The Vendor Discovery Tool 2.0 is available on the Web Analytics Demystified web site, and is free to use.  Check out some of the excellent free reference material that is available while you’re there.

{ 0 comments }

Website Performance – The Need For Speed

June 15, 2009

Ensuring a fast, responsive web site for your visitors is one of the best – and often least expensive – ways to improve the ROI of a web presence.  There is no sense in releasing something out onto the Internet if all your visitors are going to leave early, and miss the message out of [...]

Read the full article →

Nothing Measured, Nothing Gained

June 12, 2009

Generally speaking, I subscribe to the belief that everything a business puts out on the Internet should be measured in some way. Granted, this can seem a little tedious, and there are times where the logistics that go into collecting data can appear to be complex or time consuming to those responsible for managing the [...]

Read the full article →

← Previous Entries