Ever wonder what web analytics package your competitors are using? Or your customers? Are they using Google Analytics or some of the large enterprise offerings from WebTrends or Omniture? Or possibly they are even *gasp* using no analytics at all.
Eric T. Peterson, one of the leading thinkers in web analytics, has developed a tool which scans a website and returns the name of any major web analytics packages it discovers. It works by looking of the index or main page of the website at the domain entered, and scanning it for the embedded scripts used by the different analytics vendors. It won’t work on every available web analytics package, but it will catch the major ones.
The Vendor Discovery Tool 2.0 is available on the Web Analytics Demystified web site, and is free to use. Check out some of the excellent free reference material that is available while you’re there.
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